Alex Akrimi seated and smiling in a green patterned dress, wearing glasses and resting hand on chin

Life and Executive Coaching for Women Seeking Fulfilment

My mission is to empower women to create deeply fulfilling lives through holistic life coaching. By supporting both your personal and professional world, I help you gain clarity, make confident, aligned decisions, and build a life that truly reflects who you are.

I offer an outside perspective that helps uncover patterns we often miss when we’re deeply involved in our own lives. I notice cycles, blind spots, and subtle signals, at work and at home, that may be quietly holding you back.

Together, we bring awareness to what feels familiar but no longer serves you, so you can move forward with intention, confidence, and self-trust.

Alex Akrimi seated in profile, looking out of the window, wearing a black top and dark skirt beside colourful artwork

My Background

I bring over 25 years of executive leadership experience in the Further Education sector, including roles across global education organisations where I have led diverse teams, shaped strategy, and managed large-scale operations.

Throughout my career, I have supported individuals at every stage of their personal and professional growth, gaining a deep understanding of how development truly happens in practice, not just in theory.

My background spans coaching, lecturing, training delivery, management, data analysis, and strategic transformation. This breadth of experience gives me a holistic perspective on people development, organisational dynamics, and the complex challenges women often navigate in their careers and personal lives.

These experiences shape the way I coach today. My approach is thoughtful, practical, and grounded in real-world leadership, offering women insight, empathy, and clarity as they move forward with confidence.

Alex Akrimi smiling while seated in a tan leather armchair, wearing a black top and dark pleated skirt

Why I Chose to Become a Life Coach

I’ve always been drawn to working with people, listening to their stories, understanding their challenges, and supporting their growth. As I navigated significant changes in my own life and career, that passion deepened and led me to become an accredited life coach.

Through that journey, my purpose became clear. I wanted to support others through those pivotal moments when confidence feels lost, uncertainty takes over, and the way forward isn’t clear. Times when you know something needs to change, but you don’t yet have the tools or clarity to move forward.

Life coaching became the natural path for me. It allows me to support people as whole individuals, bridging where they are now with where they want to be, so they can reconnect with themselves, regain clarity, and move forward with confidence and intention.

Credentials

Why I Do This Work

I do this work because I have seen firsthand how transformative guidance, clarity, and support can be during life’s pivotal moments.

Women often juggle multiple roles, face career transitions, or encounter uncertainty that can feel overwhelming, and it’s easy to lose sight of your own path.

My passion is helping women reconnect with their strengths, values, and goals, so they can move forward with confidence, clarity, and purpose.

I love being part of that journey, helping you uncover possibilities, make empowered choices, and create a life that feels aligned and fulfilling.

Stack of balanced stones on a seafront symbolising the personalised, empowering, and accountable principles of JUST Alex

Guiding Principles

In a world where coaching is not regulated, creating a professional, trustworthy space for women to grow and thrive is at the heart of what I do.

That is why my coaching is built on three key principles: personalised, empowering, and accountable.

Personalised

Honouring the unique experiences, ambitions, and challenges of every woman I work with. Your journey is at the heart of our coaching, no one-size-fits-all approach.

Empowering

Supporting women to reconnect with their strengths, gain clarity, and move forward with confidence and purpose.

Accountable

Providing a safe and structured space where progress is tracked, choices are supported, and growth becomes achievable.

Coaching is not about advice; it is about uncovering the clarity you already have within.

If you are ready to explore fresh ways of working, living, and leading your life, I would love to support your journey.

BOOK YOUR FREE CONSULTATION