Life and Executive Coaching for Women

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Rewrite your story. Reclaim your power. Redefine what’s next.

JUST Alex.

Alex Akrimi seated in a bright, relaxed setting, smiling confidently in a natural light portrait.

I coach and empower women who feel stuck or uncertain about their next steps, helping them gain clarity, confidence, and a renewed sense of purpose so they can create a more fulfilled and joyful life.

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Mental Health First Aider certification logo from MHFA England

Credentials

Henley Business School Professional Certificate in Executive Coaching logo
ICF logo representing International Coaching Federation accreditation, highlighting certified professional coaching credentials by JUST Alex
iEQ9 Integrative Enneagram Accredited Practitioner certification logo
Alex Akrimi seated in front of a vibrant abstract painting, wearing glasses and a black jumper, smiling gently.

Hi, I’m Alex,

A certified life and executive coach dedicated to helping women rewrite the stories that have held them back and move forward with clarity, confidence, and empowerment.

My coaching is simple, human, and fully committed to your growth. It offers a grounded space to quiet the noise, reconnect with your authentic voice, and create meaningful change.

Whether you’re feeling stuck, standing on the edge of something bigger, or exploring what’s next, I am here to help you step into your direction with purpose, power, and self-belief.

How would you like to be supported?

iEQ9 Assessment

If you are seeking deeper self-understanding, the Enneagram offers a transformative path. This respected personality model reveals the motivations behind your behaviour, opening new opportunities for clarity, growth, and personal empowerment.

Explore the Enneagram iEQ9 Assessment

Life Coaching

If you are ready to step forward, whether that means advancing, pivoting careers, or coming back after time away, life coaching helps you make powerful, aligned choices with clarity, structure, and genuine support.

Explore Life Coaching

Executive Coaching

When you lead teams but feel out of alignment with your own leadership, executive coaching helps you reconnect. It is built for senior professionals who want to lead with clarity, influence, and authenticity, without exhaustion or compromise.

Explore Executive Coaching

Uncover what drives you

Colourful Integrative Enneagram of Personality Types diagram showing all nine personality types, grouped by Thinking, Feeling, and Action Centres

Ever feel like you are repeating the same patterns, but cannot explain why?

The iEQ9 Enneagram is a powerful self-awareness tool that helps you uncover the core motivations, behaviours and blind spots shaping how you think, lead, connect, and grow.

This is not about labelling you, it is about bringing into focus the patterns that have quietly shaped the way you think, feel, and respond.

The iEQ9 Enneagram helps you let go of what no longer fits, so you can choose how you move forward with awareness and intention.

You’ll uncover:

  • The deeper motivations influencing your decisions

  • How you respond when pressure or stress shows up

  • Where your natural strengths live, and where growth is asking for attention

As a certified iEQ9 practitioner, I use this framework to deepen every coaching conversation, whether you're navigating a career leap, building confidence, or wanting more from life.

Curious what your Enneagram might reveal?

Explore the Enneagram Insight Session

Client Testimonials

  • “Alex helped me reclaim my confidence and dignity during the darkest period of my career, her genuine compassion and expertise guided me through when I felt completely lost. I’m thrilled that she’s started her own business because so many people need exactly what she gave me: hope, clarity, and the strength to move forward.”

    Melanie BW

  • “Working with Alex has been life changing; she has shared her expertise, offered insightful guidance and helped me navigate challenges with confidence. Her coaching has been instrumental in my personal and professional growth.”

    Nicola A

  • “Alex has been a great coach and supported me through both personal and professional challenges. I have worked with her for over 10 years, and she has been a steady and thoughtful presence throughout that time. Her professional guidance and coaching has enabled me to think differently, which has in turn opened up new levels of courage and opportunity.”

    Jo F

  • “Alex has been an invaluable source of support in my development of leading projects. Alex has guided me through a range of workplace situations, offering thoughtful advice and solutions that suited my personality while still encouraging me to step outside my comfort zone. Alex’s coaching has genuinely strengthened both my project leadership and my professional presence.”

    Kate E

  • “The iEQ9 assessment Alex provided was eye-opening. It helped me understand not only why I think and react the way I do, but also how my patterns impact my relationships and work. The clarity it provided allowed me to shift behaviours that were holding me back and lean more fully into my strengths.”

    Jane S

  • Working with Alex as my coach was a truly transformative experience. It was my first time being coached, and I came in feeling stuck about my next career steps. Alex created a calm, safe space where I could explore my options and reflect on what really mattered to me. Her supportive approach helped me unlock my potential by guiding me to my own insights and building confidence in my choices. I left our sessions feeling empowered and confident—and as a result, I applied for a new role and got it! Alex has such a calming presence; I always felt listened to, safe, and supported.

    Bronwyn C

What does personalised life and executive coaching look like for you?

Alex Akrimi seated and smiling in a black top against a soft neutral background

Through coaching, you gain direction, confidence, and a practical roadmap, built using trusted tools and the strengths that already live within you.

  • I help you cut through the noise and reconnect with what truly matters to you so that you can move forward with purpose and confidence.

  • Together, we strengthen your self-trust, helping you make decisions that feel aligned, grounded, and right for you.

  • I guide you in gaining a deeper understanding of yourself, your patterns, motivations, and strengths, so that you can grow with intention rather than force.

  • You will walk away with practical strategies and tools you can use long after our sessions, supporting sustainable growth in both your personal and professional life.

  • I will support you in building momentum that lasts, allowing you to grow and progress while maintaining balance and well-being.

Not sure where you are?

Start with a short quiz to find the coaching path that is right for you.

Take The Quiz