PRIVACY POLICY

Effective from: 1 December 2025

Last updated: 1 December 2025

JUST Alex is a coaching service operated by AKR Advisory Group LTD, a company registered in England and Wales (Company No. 15960949).

We respect your privacy and are committed to handling your personal data responsibly, transparently, and in line with UK data protection law, including the UK GDPR and the Data Protection Act 2018.

This policy explains what data we collect, why we collect it, and how we keep it safe.

1. Who we are

  • Legal entity: AKR ADVISORY GROUP LTD

  • Trading name: JUST Alex

  • Contact email: info@justalex.life

For data protection purposes, AKR ADVISORY GROUP LTD is the data controller.

2. What data we collect

Depending on how you interact with JUST Alex, we may collect:

  • Your name and contact details (such as email address or phone number)

  • Information you choose to share via contact forms, quizzes, emails, or calls

  • Coaching notes, where relevant, and only with your knowledge and consent

  • Basic technical data such as IP address, browser type, and page usage (via cookies)

We only collect data that is necessary and relevant.

3. Why we collect it

Your data is used to:

  • Respond to enquiries and provide coaching services

  • Manage bookings, communication, and client relationships

  • Send updates or newsletters if you have opted in

  • Understand how the website is used and improve your experience

  • Meet legal, regulatory, or accounting obligations

We do not sell or trade your data.

4. Lawful basis for processing

We process personal data only where one or more of the following applies:

  • You have given clear consent

  • It is necessary to deliver coaching services or respond to your request

  • We are legally required to do so

  • We have a legitimate interest in improving services, where this does not override your rights

5. How your data is stored and protected

Your information is stored securely and treated with care.

  • Any coaching notes are confidential and accessible only to JUST Alex

  • We use appropriate technical and organisational measures to protect your data

  • Data is retained only for as long as necessary

We only share data where:

  • You have given permission, or

  • We are legally required to do so

6. Your rights

You have the right to:

  • Access the personal data we hold about you

  • Request correction or deletion of your data

  • Withdraw consent at any time

  • Raise a concern or complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, contact: info@justalex.life

7. Cookies

This website uses minimal cookies to support basic functionality and performance tracking. You can manage or disable cookies through your browser settings at any time.

8. Updates to this policy

We may update this policy occasionally. Any changes will be posted here with an updated “Last updated” date.