Start Here - Welcome to JUST Alex
If you are here, something has already shifted.
It might be quiet. A low-level hum you cannot ignore anymore. A sense that something needs attention, even if you cannot yet explain what that is. It might feel like restlessness, uncertainty, or a subtle pull towards change.
This space exists for you.
JUST Alex was created to offer thoughtful, grounded coaching for women navigating life, leadership, and the moments in between. Not the dramatic breaking points that demand action, but the quieter questions that surface when everything looks fine on the outside and yet something feels unresolved within.
You do not need to arrive with a perfectly articulated problem. You do not need to be in crisis. You do not need to know what you want next.
You simply need to be willing to pause and listen.
Why JUST Alex Exists
There is no shortage of advice in the world. What is often missing is space. Space to think clearly. Space to speak honestly. Space to untangle what belongs to you and what you have inherited from expectation, responsibility, or habit.
JUST Alex is built on the belief that clarity does not come from being told what to do. It comes from being supported to hear yourself more clearly.
My role as a coach is not to fix you or direct you. It is to walk alongside you with thoughtful questions, practical tools, and a steady presence, helping you reconnect with your own voice, values, and direction.
This work is personal. And it is practical.
It blends self-awareness with forward movement, reflection with accountability. It honours complexity without overcomplicating the process.
Who This Space Is For
JUST Alex works with women who are capable, thoughtful, and often carrying a lot. Women who are used to holding things together, leading, performing, or showing up for others.
You might recognise yourself if:
You feel uncertain about what you want next, even though you have achieved a great deal already
You are navigating a transition, whether personal, professional, or internal
You want to lead or live with more confidence and authenticity
You are questioning patterns you notice in yourself and want to understand them more deeply
You feel ready to invest in yourself, but are unsure where to begin
This is not about reinventing who you are. It is about reconnecting with yourself and choosing how you move forward with intention.
How Coaching With JUST Alex Works
Coaching with me is human, reflective, and grounded. It is a space where you are met exactly as you are, without judgment or agenda.
Our work together is collaborative. You bring your lived experience. I bring structure, perspective, and tools that support insight and growth.
Some clients come with clear goals. Others arrive with questions they have never said aloud. Both are welcome.
Depending on what you need, coaching might support you to:
Clarify what matters most to you right now
Strengthen self-trust and confidence in decision-making
Navigate leadership challenges or career transitions
Understand and shift unhelpful patterns or beliefs
Create boundaries that support your energy and wellbeing
The pace is intentional. There is no pressure to rush or perform. Progress is measured in clarity, alignment, and meaningful change, not in how quickly you move.
A Note on the Enneagram and Self-Awareness
A core part of my coaching practice includes the iEQ9 Integrative Enneagram assessment. This is a robust framework for understanding motivation, behaviour patterns, and emotional responses.
It is not about labels or being put into a box. It is about language. Insight. Choice.
Used thoughtfully, the Enneagram helps illuminate why certain situations feel difficult, why particular patterns repeat, and where growth is asking for attention. It deepens coaching conversations and supports lasting change, both personally and professionally.
If you are curious about this tool, you will find more about it throughout the site. It is always offered as an invitation, never a requirement.
If You Are Not Sure Where to Start
Many women arrive here unsure of what kind of support they need. That uncertainty is not a barrier. It is information.
If you want some gentle guidance, you can explore the short coaching quiz, designed to help you reflect on what is present for you right now and what kind of support might feel most aligned.
Or, if you prefer conversation, you can book a complimentary discovery call. This is a calm, no-pressure space to ask questions, talk things through, and see whether working together feels right.
There is no obligation. Just clarity.
A Final Thought
You do not need to have everything figured out to begin. You do not need to be certain. You do not need to be ready in the way you think you should be.
You simply need to start where you are.
JUST Alex exists to support that beginning.
If something here resonates, you are welcome to continue the conversation.
You can explore the Journal, take the coaching quiz, or book a discovery call.
There is no right next step. Only the one that feels right for you.