What Type of Coaching Do You Need?
Whether you are navigating a shift in your career, questioning your confidence, or simply feeling a little stuck, coaching can help. But with so many approaches and labels, it is common to feel unsure about where to begin.
Do you need Life coaching? Executive coaching? Is it possible to have a bit of both?
The answer is yes. And at JUST Alex, you do not need to have it all figured out before you begin.
This article will walk you through the three coaching approaches we offer: life, executive, and blended, so you can get a feel for what might serve you best.
There are no rules here, just honest guidance. You are allowed to start where you are.
Coaching is not one-size-fits-all
At its best, coaching helps you move forward with clarity, confidence, and purpose. But the right coaching support will depend on what you are experiencing and where you feel most stuck or uncertain.
Some clients come with a clear career goal. Others feel flat, disconnected, or unsure what they want. Some are senior leaders dealing with people pressures, while others are simply trying to get through the day without self-doubt clouding every decision.
Each experience is valid. Each is welcome. And each may benefit from a slightly different coaching focus.
Life coaching – for reconnecting with yourself
Life coaching supports you as a whole person. This means we look at your inner world as well as the world around you. It is useful if you are feeling disconnected, questioning your direction, or struggling to prioritise yourself.
You might be:
Feeling stuck or uncertain, even if things look “fine” on the surface
Ready for change but unclear what that looks like
Navigating a transition in your identity, values, or relationships
Questioning your confidence, motivation, or self-worth
Life coaching gives you space to pause, reflect, and reconnect with what really matters to you. There are no fixed agendas. Instead, we use conversation, curiosity, and reflective tools to help you uncover what you need and what you want next.
Clients often report feeling clearer, calmer, and more self-assured, not because they found all the answers, but because they remembered how to trust themselves again.
Executive coaching – for growth in leadership and work
Executive coaching is centred around your role, responsibilities, and professional identity. But at JUST Alex, it is never purely transactional. Yes, we will talk about strategy, clarity, and goals, but we will also talk about alignment, energy, and values.
Executive coaching is helpful if you are:
Leading others but second-guessing yourself
Experiencing success but something still feels “off”
Ready to grow but unsure how to do so without burning out
Dealing with change, conflict, or cultural challenges at work
This is not about performance for performance’s sake. It is about leadership that feels sustainable and human. That means noticing your patterns, sharpening your awareness, and building confidence from the inside out.
We work together to ensure your leadership is not only effective, but honest, with yourself and others.
Blended coaching – because life and work are never truly separate
Most of us do not live neatly compartmentalised lives. What affects us at home shows up at work. What drains us in the office follows us into our relationships. That is why blended coaching exists.
Blended coaching is flexible, intuitive, and human. It meets you where you are and adapts as you grow.
You may start with a career concern and realise it is rooted in self-belief. Or you may come to process burnout and find it opens up a bigger question about identity or purpose.
This approach draws on tools from both life and executive coaching. It supports your whole self, not just the parts you show the world.
Blended coaching is ideal if:
You want to explore more than just one area of life
Your work and personal challenges feel deeply interconnected
You value a coaching space that evolves with you
It is also our most popular option.
There is no wrong place to begin
If you are not sure which type of coaching you need, that is absolutely fine. You do not have to decide before you are ready.
To help, we have created a short quiz that invites you to reflect on how you are feeling right now. It is not about labels or ticking boxes. It is a way to explore what kind of support might meet you best.
You can take the quiz here.
Remember, coaching is not about fixing you. You are not broken. Coaching is about supporting you to remember what matters and take meaningful, intentional steps forward.
The right relationship matters more than the right “type”
While it helps to understand the differences between coaching styles, the most important factor is the relationship itself.
Do you feel seen, heard, and supported?
Do you feel gently challenged, not pushed?
Do you feel safe enough to be honest?
At JUST Alex, every coaching space is grounded in warmth, professionalism, and respect. You are the expert in your life. We are here to walk alongside you as you navigate what is next.
Explore your coaching needs with clarity. Take the free quiz or get in touch for a no-pressure conversation to find the best starting point for you.