Clarity. Growth. Real talk.
Welcome to my Journal, a space for reflection, insight, and gentle challenge.
Here you will find reflections on mindset, leadership, identity, career change, and the realities of being human. Grounded guidance, honest thinking, and practical prompts to support your growth, wherever you are.
Whether you are considering your next step, navigating change, or deepening self-understanding, you will find something useful here.
Self-Worth Is Not Earned Through Productivity
Many women learn to measure their worth through output and achievement. This reflection explores how productivity becomes tied to self-worth and what shifts when that relationship is examined.
Boundaries vs Walls: What Is the Difference?
Boundaries are often misunderstood as distance or withdrawal. This reflection explores the difference between healthy boundaries and emotional walls, and how to recognise which you are using.
Why Inner Criticism Sounds So Convincing (And How to Soften It)
Inner criticism often feels factual, reasonable, even protective. This reflection explores why self-critical voices sound so convincing, where they come from, and how to relate to them with greater awareness and compassion.
How to Set Intentions That Actually Support You
Intentions are often confused with goals, yet they serve a very different purpose. This reflection explores how to set intentions that support clarity, energy, and sustainable progress without self-pressure.
Reframing Confidence: Beyond Appearance
Confidence is often judged by how someone appears, how they speak, or how certain they seem. This reflection explores confidence as something internal rather than performative, and why many capable women underestimate their own authority.
What Clarity Really Feels Like
Clarity is often mistaken for certainty or confidence. In reality, it tends to feel quieter than that. This reflection explores what clarity actually feels like in lived experience, and why it often arrives through honesty rather than answers.
Why We Crave Change in January, and How to Honour That
January often brings a quiet but persistent pull towards change. Not the dramatic kind, but a deeper longing for clarity, alignment, and honesty about what no longer fits. This reflection explores why that urge appears at the start of the year, and how to honour it without forcing resolutions or rushing yourself forward.
What Type of Coaching Do You Need?
Not sure whether life coaching, executive coaching, or a more blended approach is right for you? This guide explains the differences in plain terms and helps you explore what kind of coaching support may best match where you are right now.
Start Here - Welcome to JUST Alex
If you are unsure where to begin, you are exactly where you need to be. This is an introduction to JUST Alex, the coaching philosophy behind it, and an invitation to start from where you are, with honesty, clarity, and intention.